2nd District Agricultural Association
Board of Directors Meeting Minutes
Wednesday, July 9, 2008
San Joaquin County Fairgrounds
Administration Office - Board Room
1658 S. Airport Way, Stockton, CA
The meeting was called to order at 9:00 a.m., President Streeter presiding.
ROLL CALL
Directors Present:
Mitch Slater, Ken Yasui, Karylene Mann, Greg O’Leary, Nanette Martin, James Jimenez, Victoria Salazar
Directors Absent:
Art Perry
Others Present:
Forrest White, Chief Executive Officer
Lea Isetti, Marketing & Publicity
Mike Chapman, Maintenance & Operations
Consent Calendar:
It was moved by Director Mann, seconded by Director Martin, and carried to approve the Consent Calendar items:
1. Minutes of June 2008 regular meeting
2. Bills Paid in June (amount of $837,342.93)
3. Interim Event Agreements ( 08-89 through 08-95)
4. 2008 Standard Agreements (08-42 through 08-54)
Old Business:
CEO White reported that he will be in Del Mar for renewal of the horse racing license July 16-18, 2008.
New Business:
1. CEO White reported the following as a recap for the 2008 Fair:
• Revenue was over budget in food
• Revenue was as budgeted for parking
• Revenue was down from budgeted amount in admissions
• Attendance was over 80,000
• There were very few maintenance issues and very few police/security incidents
• The livestock auction totaled $884,000, with 639 animals (14 fewer animals than 2007
and 23 fewer replacement heifers that 2007)
2. Isetti recapped the marketing efforts for the Fair, stressing that the visits to the newspapers proved successful,
as well as the extra efforts surrounding participation in the KAT Listener Appreciation Concert. Additionally,
efforts to increase on-line ticket purchases resulted in double the amount from 2007.
3. CEO White reported receiving a letter from a buyer at the livestock auction suggesting an update to the livestock brochure that lists “What it costs to raise an animal”. Board members Yasui, O’Leary and Salazar suggested that the Fair consult with both 4-H and FFA regarding recruitment and thank you letters for participants in the Junior livestock program.
4. Board member Salazar suggested that standard agreements be backed up with documentation.
Committee Reports:
None to report
CEO Report:
CEO White stated that Isetti would provide an in-depth marketing plan for the September horse racing at the
August board meeting.
Deputy Manager Report:
No report given
President's Report:
None to report
Correspondence:
Isetti reported receiving an award letter from the University of California, Davis, regarding the recognition of
Rosemarie Woods for lifetime achievement as a volunteer with 4-H. As Rosemarie has been a long time
volunteer with the Fair’s junior livestock program, it was suggested that the Board of Directors write a letter
of commendation to be presented to her at the awards banquet.
Public Comment:
None to report
Executive Session
There was no reportable action from the executive session.
Adjournment:
There being no further business, the meeting was adjourned at 11:00 a.m.
Respectfully submitted,
Forrest J. White
Chief Executive Officer
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____________________________
President
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