2nd District Agricultural Association
Board of Directors Meeting
Wednesday, June 9, 2010 - 9:00 a.m.
San Joaquin Fairgrounds
Administration Office
1658 S. Airport Way, Stockton, CA
Notes:
Persons wishing to participate during the public meeting may participate either during the “PUBLIC COMMENT” portion or
during any other item on the agenda. PUBLIC COMMENT is reserved for items that are not listed on the agenda. Please be
informed that public participation under PUBLIC COMMENT will be limited to five minutes per speaker; and in accordance
with state law, the Board will not comment or otherwise consider such PUBLIC COMMENT item for business until and unless
such item is properly agendized at a future meeting. Please also be informed that in addition to PUBLIC COMMENT, the public
is invited to participate and comment on each item on the agenda at the time the particular item is considered by the Board.
Persons with disabilities who may require accommodations to attend the meeting are requested to contact the
General Manager’s office at (209) 466-5041.
2nd DAA agendas and minutes can also be accessed on the web at: www.sanjoaquinfair.com
Questions regarding agenda items should be directed to the General Manager’s office at (209) 466-5041.
Call to Order:
The meeting was called to order at 9:15 a.m., Tori Verber-Salazar presiding.
Roll Call:
Mitch Slater, Karylene Mann, Ken Yasui, Nanette Martin, James Jimenez,
Dr. Thomas Streeter, Tori Verber-Salazar, Greg O’Leary
Directors Absent:
Art Perry
Others Present
Debbie Cook, Chief Executive Officer
Janet Covello, Business Assistant
Lea Isetti, Marketing & Publicity
Ken Fernandes, Fernandes Advertising
Ken Johnston, Johnston Amusements
Ed Fichtner, Livestock Advisory Committee
Introduction of guest and staff:
Above mentioned staff and guest introduced themselves.
Consent Calendar:
It was moved by Director Jimenez, seconded by Director Slater, and carried to approve
the Consent Calendar items:
1. Minutes of May 2010 regular meeting
2. Bills Paid in May 2010 (amount of $156, 941.73)
3. Standard Agreements (10-32 through10-39)
4. Fair Food Concession Contracts (10-31 through 10-38)
5. Commercial Exhibit Contracts (Outside: 10-13 through 10-39 ;Inside: 10-07 through 10-19)
CEO Report:
A. C.E.O. Cook reported that former Directors had been invited to the Directors’ Patio on Friday, June 18th . Cook
requested a Director to judge the Salad Contest on Sunday, 6/20 at 2:30. Director Verber-Salazar volunteered.
Verber-Salazar requested a list of when awards would be presented so Directors could plan to participate.
New Business:
A. It was moved by Director Slater, seconded by Director Martin, and carried to approve the designation of Exhibits
Committee (Art Perry and Ken Yasui) as Protest Committee.
B. C.E.O. Cook reported that there are many issues from the viewpoint of the horsemen, from C.A.R.F., and from
racing fairs that will be discussed over the next few months. She stated that a calendar of proposed racing dates
will be presented by live racing fairs in June to the Horsemen for consideration over the summer. She stated that
she has already presented the idea that Stockton would like two weeks of racing, at the same time as we have had
in the past (June), but might consider moving to August in order to get two weeks of racing. Director O’Leary asked
if those were the only two options - either stay with the June dates or move to August.
Committe Reports:
• Finance
Director Jimenez reported he believed the Fair needed to proceed to secure a line of credit.
• Entertainment
Ken Fernandes presented a re-cap of all marketing efforts, including a printed copy showing all design artwork and
ad copy for the 150th Birthday Celebration. Fernandes also brought the latest TV and radio spots for the Board to hear
and see the direction of this year’s advertising. Director Salazar reported that sponsorship dollars were up for 2010.
Isetti requested all Directors attend the opening ceremonies, 11:30 a.m. on 6/16 at the Main Gate Entrance.
• Racing
No additional report
• Exhibits
No Report
• Buildings & Grounds
Director Slater requested all Directors participate in a walking tour of the grounds, directly following the meeting. Director
Salazar acknowledged the participation from those students, parents, and staff on the grounds “clean-up” day in May.
Director O’Leary asked if there was a planned meeting with janitorial staff prior to Fair to stress cleanliness and
positive attitude when working at the Fair. He asked about security plans for the front parking lot. The plan is to have
a security guard in a car, in the trolley, and on the scaffolding in the front lot, as well as having the availability of the
new portable lighting. O’Leary suggested that Stockton Police Department be asked to escort any offenders out of the
“Carnival Gate”, not the Main Gate.
• Personnel Committee
No action to report
• Outreach Committee
Ed Fichtner reported the Outreach Committee plans to continue to meet, and to increase participation by identifying
potential members. Fichtner presented a list of questions to present to vendors, building supervisors, and other Fair
participants to assist with information gathering.
Correspondence:
A. The Division of Fairs and Expositions Annual Disbursement Report for the years 2007 through 2009 was presented.
B. A thank-you letter from Ed Fichtner for the “Clean-Up Day” was presented.
Public Comment:
Ken Johnston, Johnston Amusements, announced the carnival ride will go up on the Northwest corner of the grounds
by the weekend, to further promote the Fair.
Adjournment:
There being no further business, the meeting was adjourned at 10:00 a.m.
Respectfully submitted,
Debbie Cook
Chief Executive Officer
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Tori Verber-Salazar, President
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