2nd District Agricultural Association
Board of Directors Meeting Minutes
Wednesday, April 21, 2010
San Joaquin County Fairgrounds
Administration Office - Board Room
1658 S. Airport Way, Stockton, CA
The meeting was called to order at 9:05 a.m., Tori Verber-Salazar presiding.
ROLL CALL:
Directors Present:
Mitch Slater, Greg O’Leary, Art Perry, Karylene Mann, Ken Yasui,
James Jimenez, Tori Verber-Salazar
Directors Absent:
Nanette Martin, Dr. Thomas Streeter
Others Present:
Debbie Cook, Chief Executive Officer
Lea Isetti, Marketing & Publicity
Ken Fernandes, Fernandes Advertising & Design
Frank Faria, Livestock Advisory
Ed Fichtner, Friends of the Fair
Sandra Wendell, S.J.C.O.E. and Cool Zone, Community Stage Coordinator
Philip Cameron, Johnston Amusements
Ken Johnston, Johnston Amusements
Greg Johnston, Johnston Amusements
INTRODUCTION OF GUESTS AND STAFF:
Above mentioned staff and guest introduced themselves.
Consent Calendar:
It was moved by Director Slater, seconded by Director Mann, and carried to approve
the Consent Calendar items:
1. Minutes of March 2010 regular meeting
2. Bills Paid in March 2010 (amount of $128,525.58)
3. Interim Event Agreements (10-59 through10-76)
4. Standard Agreements (10-25 through 10-32)
5. Judges Contracts (10-01 through 10-68)
CEO Report:
A. C.E.O. Cook had nothing to report from the March Meeting To-Do List.
B. C.E.O. Cook reported that the Division of Fairs and Expositions has received a grant to purchase multiple portable
lights for use in emergency situations. The Division has requested that the San Joaquin County Fair store some of
these portable lights on a year-round basis. In lieu of rent, C.E.O. Cook has asked if the Fair be allowed to use
these lights throughout the year as various events.
C. C.E.O. Cook reported on a meeting with Leo Burke regarding the development of the new beer venue. Director
O’Leary requested additional information from the promoter be gathered and presented to the Board at the next
meeting. President Salazar said she and Director Mann would handle this through the Marketing Committee.
New Business:
A. Ken Johnston, Johnston Amusements, requested an addendum be included in the Carnival Contract that
addresses the reporting of possessory interest. C.E.O. Cook stated that should not be a problem. It was moved
by Director Mann, seconded by Director Yasui, and carried to approve the Carnival Contract with Johnston
Amusements for five years at $100,000.00 guarantee per year against 45% of the ride gross and $350.00 per
game and $2,000.00 per food concession.
B. C.E.O. Cook presented information regarding the hiring of a Retired Annuitant to assist in the Maintenance
Department in the period preceding the 2010 Fair. Cook explained this was not a budgeted expenditure. It
was moved by Director Mann, seconded by Director Slater, and carried to approve the hiring of the Retired
Annuitant as proposed by C.E.O. Cook. L
C. C.E.O. Cook presented the 2010 Exhibitors’ Guidebook, explaining that the Guidebook was available
on-line, and that very few printed copies were made this year. It was moved by Director Slater, seconded by
Director Yasui, and carried to approve the 2010 Exhibitors’ Guidebook.
New Business:
None to report
Committee Report:
• Finance
Director Jimenez reported there was no Committee Meeting, but his opinion was“We need a great Fair.”
• Entertainment
Director Verber- Salazar reported meeting with C.E.O. Cook, Directors Verber- Salazar and Mann, Ken Fernandes,
and Lea Isetti. Verber-Salazar reported on a variety of activities that the marketing department was pursuing:
participation in both the Cinco De Mayo Parade, and the Linden Cherry Festival Parade, the City of Stockton
Teen Summit. C.E.O. Cook and Isetti met with The Record Publisher, Roger Coover and Advertising Director
Deitra Kenoly, and have secured the publication of a separate “Tab” section to be published by The Record in
celebration of the 150th Birthday of the Fair. Verber-Salazar reported that both “counter cards” and posters
would be ready for distribution by May 10. She encouraged Directors to sell at least two horse racing
sponsorships, and requested that Directors contribute to the cost of the full page ad in the “Tab” publication.
Racing
C.E.O. Cook reported that there is a legislative bill in process that would reduce the mileage between existing
satellites and live race tracks and new minisatellites. Currently the law is 20 miles. We have been told by our
legislative analyst that the legislator carrying the bill seems to be losing interest and it seems unlikely the bill
will pass. C.E.O. reported that there is a settlement in process for monies owed by the Magna Bankruptcy filings,
and the amount for the San Joaquin County Fair would result in just under $40,000.00.
• Exhibits
No Report
• Buildings & Grounds
CEO Cook reported that Cal-Trans will be improving the sidewalks and landings around Building #5 as part
of the rent owed to the Fair by Cal-Trans.
• Personnel Committee
No action to report
• Outreach Committee
Director Perry reported that he believes the opportunity is present to formulate a plan for future development of
this committee. He reported meeting with Ed Fichtner and discussing these ideas. Mr. Fichtner presented a summary
of ideas from committee members for future development (see attached).
Correspondence:
The following correspondence from the Division of Fairs and Expositions was presented
as informational only:
A. Reimbursement of License Fees
B. 2010/11 Replenishment Fund and Infrastructure Loan Program
C. 2009 American Recovery and Reinvestment Act (ARRA)
Executive Session
No Action to Report
Public Comment:
Sandra Wendell, Coordinator, Artists-in-Schools/Musical Student Events Educational Services, S.J.C.O.E.,
reported on her role for the 2010 San Joaquin County Fair. She has been hired to develop the Community
Cool Zone and the Community Stage. She explained the many activities she is planning for this area, all
based around free, kids inter-active events and opportunities, involving water-play and water misters. She
is pursuing a variety of community groups and talent to appear on the Community Stage, including a
cheerleading contest and other high energy talent.
Upon a suggestion by Isetti, the May Board meeting has been changed to May 12, and the June Board
meeting will be June 9, 2010.
Adjournment:
There being no further business, the meeting was adjourned at 11:00 a.m.
Respectfully submitted,
Debbie Cook
Chief Executive Officer
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___________________________________________
Tori Verber-Salazar, President
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